People in the European Union are now allowed to access alternative app stores thanks to the Digital Markets Act (DMA), a regulation designed to foster increased competition in the app ecosystem. Like Apple’s App Store, alternative app marketplaces on allow for easy access to a wider world of apps on Apple devices, but instead of the apps going through Apple’s App Review process, the apps on these third-party marketplaces have to go through a notarization process to ensure they meet some “baseline platform integrity standards,” Apple says — like being malware-free. However, each store can review and approve apps according to its own policies. The stores are also responsible for any matters relating to support and refunds, not Apple. 

To run an alternative app marketplace, developers must accept Apple’s alternative business terms for DMA-compliant apps in the EU. This includes paying a new Core Technology Fee of €0.50 for each first annual install of their marketplace
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