Tim Cook, chief executive officer of Apple Inc., center, arrives at U.S. district court in Oakland, California, on Friday, May 21, 2021.
Nina Riggio | Bloomberg | Getty Images
In the past few weeks, Apple has made several changes to its App Store rules, allowing a larger number of companies to access a lower commission rate or evade Apple’s mandatory 15% to 30% cut entirely.
But while the concessions can seem like a shift in Apple’s approach to App store policy, when examined in the history of the App Store, they are a clear continuation of strategy going back to 2008.
Apple has historically made small changes to its “guidelines,” a 13,000-word document that says what iPhone apps can and can’t do, while defending its core interests that Apple has the right to determine which software can operate on iPhones, and set its own financial terms for those developers.